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Approximately 90% of startups fail, but the ones that make it see outsized rewards.
After observing over 100 product teams, Toolbox compiled our best advice to 4x your opportunity to succeed.

The first 100 days of a startup are a make-or-break period, where the seeds of success are sown, and/or commence on a journey fraught with near-death experiences. In the rush to innovate and disrupt, the path for a startup can be battered with common pitfalls. 

Agile methodologies, while celebrated for their flexibility and adaptability, can also be double-edged swords, leading startups down rabbit holes of endless iteration and diminishing returns. The consequences? Hundreds of thousands, even millions of dollars, squandered on missteps and misdirection.

By charting the best course through the first 100 days, startups can unlock faster pathways to funding and revenue, while closing the delta between the optimal product-market fit and costly pivots.

This isn't just about surviving; it's about thriving.


The First 100 Days is about harnessing strategic frameworks and battle-tested methodologies to steer clear of common pitfalls and seize opportunities with precision.

There are activities, when properly executed lead to a 4x chance of success.

Product Strategy

Crafting a robust strategy lays the groundwork for success, guiding startups away from premature scaling.

72% of startups fail due to premature scaling (source: CB Insights).*

Go To Market Strategy: Defines how the product will reach and resonate with its target audience, crucial for market penetration and growth.
Business Canvas: Provides a concise overview of the business model, ensuring alignment of resources and activities with value propositions and customer segments.
MVP Vision: Focuses development efforts on delivering the core value to customers quickly, enabling rapid iteration and feedback.
Product Roadmap: Outlines the planned evolution of the product, guiding development efforts and ensuring alignment with long-term goals.
Funding Roadmap: Maps out the financial strategy and milestones needed to secure funding and sustain growth, critical for scaling operations.
Market research and competitive analysis: The foundation for informed decision-making, providing invaluable insights into customer needs, market trends, and competitor strategies.
KPIs & Success Metrics: Defining key performance indicators (KPIs) and metrics for measuring success

64% of consumers cite shared values as the primary reason they engage with a brand (source: Harvard Business Review).

Brand: Establishes the identity and perception of the product in the market, influencing customer loyalty and differentiation.
Website & Microsite: Serves as the digital storefront, providing a platform for communication, engagement, and conversion.
Sales Deck: Articulates the value proposition and benefits of the product, facilitating effective communication and persuasion in sales interactions.
Investor Deck: Presents the business opportunity and potential returns to investors, crucial for securing funding and support.
Marketing partners/channels: Identifies and leverages strategic partnerships and channels to amplify reach and engagement, driving growth and market penetration.

Effective marketing efforts are pivotal in capturing market share, with consumers prioritizing shared values in brand engagement.


Fostering meaningful customer relationships drives sales and loyalty, ensuring sustainable revenue growth.

Customer Validation: Validates product-market fit and value proposition through early customer feedback and adoption, minimizing the risk of building the wrong product.
Customer Feedback Loop: Developing a customer support and feedback mechanism
Partnership Validation: Validates strategic partnerships and alliances, unlocking opportunities for distribution, validation, and growth.
"Design Partner" First client invested: Secures initial clients who are invested in the product's success, providing valuable insights and endorsements.
Information Architecture & User Flows: Defining the information architecture and user flows ensures logical navigation and efficient interaction pathways within the product.
UX/UI Prototype: Designs the user experience and interface, optimizing usability and satisfaction, and reducing development iterations.
Design System: Implementing a design system ensures consistency and scalability across all product interfaces, fostering brand cohesion and facilitating efficient development.

Establishing efficient processes streamlines operations, reducing failures and boosting productivity.


Establishing efficient processes streamlines operations, reducing failures and boosting productivity.

Workflow Tools: Setting up infrastructure and tools for development, collaboration, and communication
PRD: Documents detailed requirements and specifications, providing a blueprint for development and alignment across teams.
Product Backlog: Prioritizes features and tasks based on value and effort, ensuring efficient allocation of resources and focus on the most impactful work.

How can Toolbox help you launch your next big idea?

Contact us today, or select a date and time when we can meet.


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1643 Mount Vernon Rd.
Dunwoody, GA 30338
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