Measure Twice. Cut Once.

When developing software, most product teams underestimate the financial value of gathering user feedback, identifying opportunities early in the design phase, and reducing the risk of costly engineering changes later in the development process.

In fact, IBM found that fixing software in the requirements phase can take 15X less time than fixing the same defect after release.* UX prototyping is what the most efficient product teams are increasingly adopting as standard practice to save time and money while ultimately delivering a higher-quality digital product.

For Your Product Managers:

Getting internal buy-in for product strategy can be time-consuming and challenging. A study by Forrester Consulting found that companies that prioritize UX design experience a 50% faster time-to-market* for their products. Prototyping can help clarify the end-product and goals, achieving buy-in from investors and executives.

For Your Customers:

A study by the Nielsen Norman Group found that companies that prioritize UX design can increase customer loyalty and revenue by up to 240%* Prototyping can help meet customer requirements and expectations, which can lead to increased customer satisfaction and loyalty.

For Your Developers:

Prototyping helps to communicate the exact specifications to the development team so they can execute the design with more precision. A study by Forrester Research found that companies that use prototyping in their design process can reduce their development costs by up to 33%.*

Getting Started With UX Prototypes:

Here’s the best starter advice we can give based on over 15 years of experience working on hundreds of products:

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