UX Audit & Engagement Playbook

The Toolbox UX Audit improves the performance of your application by generating a tactical recommendation plan based on a careful evaluation of your software. Toolbox combines our years of experience with industry best-practices and proven UX guiding principles.

INCREASE ENGAGEMENT : GET A UX AUDIT

9 Point UX Audit

UX team evaluates your existing platform against our “9 Point UX Audit Rubric”; a combination of best practices and heuristics.

  • Visibility of system status
  • Match between system and the real world
  • User control and freedom
  • Consistency and standards
  • Error prevention and recovery
  • Recognition rather than recall
  • Flexibility and efficiency of use
  • Aesthetic and minimalist design
  • Help and documentation

User Behavior Tracking

Implementation of heatmaps and mouse tracking tools (Hotjar.com or Fullstory.com) are used to track user behavior on key views. Session playbacks allow you to observe visitor experience with high-speed playback. These tools also provide Funnel Analytics to monitor visitor behavior as it relates to abandonment of desired outcome and goals.

Metrics and Analytics Review

Ensuring Google Analytics (or equivalent) is installed and monitored, then reviewed to make determinations on your user behavior as it relates to goals and engagement.

User Feedback


Observing a user in real-time using your product and verbalizing their experience. We typically use UserTesting.com to conduct recorded remote tests. It’s a very cost-effective way to gather recorded feedback from your target audience.

Competitor Assessment

Research and conduct an analysis of competitor sites, to provide a benchmark of the industry landscape and identify perceived UX gaps.

A FEW EXAMPLES

Orderly

Orderly

Back Office Associates

Back Office Associates

Vest.me

Vest.me